London Air Ambulance

Recently whilst walking home from work, I came across the London Air Ambulance landed on Potters Field by Tower Bridge as a cyclist had been squished. I happened to take a quick iPhone shot of the landing site pausing only to try to set it up as best I could and then I uploaded the image to Instagram. That night, a local news site picked up on it and asked if they could use the credited photo on their site, which they did. The next morning it was picked up by ITV News and used on their site with credit (eventually). And the London Air Ambulance themselves picked up on it and asked me if they could use it for their promotional stuff. I was happy to licence it to them and indeed made a bigger version for them as the original would be too small for print:

London Air Ambulance at Tower Bridge

London Air Ambulance at Tower Bridge