The Apprentice and BBC News Coverage

Dear BBC News,

Is there any particular reason why you have seen fit to inflict so much coverage of your reality TV show “The Apprentice” on your BBC News viewers?

I am not sure that anything that a bunch of wannabe yuppies do whilst fawning over some businessman in a glorified job interview is that newsworthy. Or is the BBC planning to devote similar hours of news coverage to other executive recruitment from here on in? Or maybe BBC Breakfast News will begin covering Channel 4’s “Big Brother” and interview evicted housemates the following day as well, in the name of balance.

No, I don’t think so either…

Yours sincerely,

A Pissed-Off Viewer